By the Beach (BTB) Capital Group

By the Beach (BTB) Capital Group LLC is a direct private lender specializing in “hard money lending” and real estate financing. Founded in 2012, it offers real estate collateralized loans to individuals or entities that for whatever reason do not meet the criteria for a conventional bank loan. Loan amounts are upwards of $50,000 on commercial or non-owner occupied residential properties up to four units. BTB Capital also works directly with other lenders.

  • Non-owner occupied Residential (1-4 units)
  • Foreclosures
  • Multi Units
  • Apartments
  • Retail establishments
  • Rehab project
  • Bridge or GAP funding


JASONJason Merritt grew up in Marietta, GA and has been in the real estate business since 2003.

Jason is a licensed real estate broker specializing in multi-family properties and also does property management. From 2006 until 2010 he was the Director of Operations for the Department of Redevelopment, LLC a revitalization project in the West End of Atlanta, GA.

He is a co-founder of By the Beach Properties (BTB Inc.), a long-term property management and real estate company in the Myrtle Beach, SC area. Jason is also a co-founder of By the Beach (BTB) Capital Group, LLC.

Jason currently resides in Myrtle Beach, SC with his wife.



06P147-199x300Sylvan Newby has a bachelor’s degree in biology from Coastal Carolina University of South Carolina, and holds a master’s degree in of Physical Therapy (MSPT) from the Medical University of South Carolina in Charleston. But he didn’t have much of a chance to practice either.

Sylvan launched into a business career pretty much after graduation, starting in 1998 when he was 23 with Sylvan Inc., a product design and marketing firm. Twelve years later, he co-founded Glide Gear, a video and camera equipment and accessory design, manufacturing, and marketing company. He started Yogurt In Love– a franchisor of self-serve frozen yogurt shops and kiosks which now has 19 locations open or under construction— in the same year. BTB Capital was founded in 2012.

Sylvan lives in Myrtle Beach, SC with his wife and two daughters.